Solution
Together we discovered the essence of their brand and their promise in the marketplace: Innovation. We named the new company ‘Frontier Water Systems’ and created an identity system that communicates just enough professionalism with a nod to the environment.
We designed and developed other key applications for the brand; a website and design language, custom process diagrams and screens, stationery system, and environmental design elements. We’ve kept their direct tone for communicating, letting the innovative products and results sell themselves.