Look, this lesson is as old as they come, and it’s for everyone, everywhere. But, it’s critical in branding and in surfing. Be nice. Be a good neighbor. Hold the door open.

In Branding, Actions Speak Louder

People are smart. If you have a positive brand and you say “we care about our customers!” but then they get a $5 charge for their paper invoice, they’ll see right through you. Nothing you can say about customer happiness will change their minds. If they actually cared about you, they would realized how annoying a $5 charge is for a paper invoice, and find a way around that particular line item.

Reputations are harder to “fix” these days with free-sharing of information instantly. Make one bad move that shows your company’s true ugly, and it will take a while to paint the pretty back on. PR companies have their hands full in crises moments, god help them, and many would likely back me up in this genuine request: don’t be mean in the first place please. Live and run your business with integrity and you’ll reap the benefits, smaller PR retainer costs included.

Keep the Vibe High – Get More Waves

I’ve always wondered what an asshole is doing out surfing anyway. I mean, how can one be SO upset doing something that they tout as a favorite activity. If you get mad surfing, chill out. I do have empathy for you and the circumstances that led you to this state of mind, but this place can heal you if you let it. Or, you can just go on being an ass and stay broken. Your call. I get that there are dip-shits out there “taking” your waves. You know why? Cause they saw that you were being an ass.

I love the camaraderie in the water, and I actively show it, saying things like, “awhooo! nice one!” to strangers. More often than not, it’s well received. “Grab this wave, it’s yours!” they’ll say 15 minutes later. Thanks new friend. Don’t mind if I do.  

You get what you put out into the world. So if fear tactics and manipulation are your game, in business or the water, be ready for the payback. Find the part of your company, or brand, or sport of choice that excites you the most, and focus on it. Share it. Light it up, and open the door for people looking to do the same. 

Keep it positive out there everyone! And when you’re ready to find your brand’s inner light – give us a call, we can help you dig in!