Authenticity is at the root of the most successful brands. That’s why part of our branding process is a deep dive into your soul as a business owner. What are your values? Why do you do it all? Why is your company important to your customers?

It’s a word that gets thrown out a lot, but what is authenticity? We believe it means ignoring what others are doing (to an extent) and focusing on improving your offerings and relationships with customers in a way that makes sense to your business. We believe it means being in the long game. We believe it means showing your human side.

Mailchimp recently created a whole campaign around the concept of doing things your way. For them, that was to have a little fun with their name.

Why is this campaign successful? Beyond the insane good creative direction and execution, it’s successful because it shows businesses how to have fun with their brand. It also shows us how to be human. Mailchimp is a HUGE organization, that speaks to you like a friend. We are all people in the end. Whether a CEO or intern, we’re driven by emotion. I want to like who I’m partnering with, or buying services from, or investing in. And I can’t like them, if I don’t know them.

What does “authentic” look like to your business? Is there a possibility you could open up a bit more in your brand? Maybe you can dig a little deeper and share your companies values. Let your customers get to know your company more, and thus like you more. Baffled on how to start? We can help.